Friday, May 2, 2008

How To Use Your Data - Out of the Box

We have a client who always asks us to break down the geographic data from her campaigns in very different ways.

I happened to ask her why she always wants it that way.

She said that besides all the great leads we supply here, the geographic information supplies here with even more.

From the reports, she learns which communities are interested in her projects. She learns of new neighborhoods of potential buyers. She discovers the relative sizes of the different communities in terms of numbers of potential buyers. She identifies which neighborhoods expressed more interest in terms of relative size.

And what does she do with all that?

She goes out on road shows all the time to the different neighborhoods and communities based on the data we supply her.

Now that’s smart thinking - taking your data out of the box.